The Benefits of Email Marketing for Personal Injury Law Firms

To celebrate CASEpeer's integration with MailChimp, this is the first in a three-part blog series about email marketing for personal injury law firms.

Email marketing has an ROI of 4,400%.

Yes, you read that right.

For every $1.00 you spend on email marketing, your personal injury law firm can expect to earn $44.00 back. Do you know of another form of advertising promising that kind of return on investment?

Across the world of marketing, email is one of the most popular (and effective) ways to engage and communicate with your prospects and current clients. 

You may believe you don’t have the time or know-how for email marketing.

But the reality is, if your personal injury firm isn’t doing email marketing, you’re leaving a lot of money on the table. Discover some of our email marketing tips for personal injury lawyers below to level up your client intake and convert more leads into clients. 

Why Use Email Marketing for Law Firms?

If you’ve ever received an email from a brand, you’ve experienced email marketing.

Maybe your favorite clothing company told you about a sale, or Yelp let you know about the new restaurant in town. Were you more likely to buy those clothes or visit that restaurant after receiving the emails?

For law firms, email marketing involves sending emails to existing, past, and prospective clients. The email addresses you collect from them will make up your email list, stored in your legal customer relationship management (CRM) platform.

Many law firms use email marketing to send out newsletters, but you can also use it to give clients case updates or wish them a happy birthday.

Drip email campaigns 

Drip campaigns are a popular and highly effective form of email marketing. Drip campaigns automatically send emails based on a schedule or after a specific event.

For example, you could use a drip campaign to send a client an email when their case moves from “Treating” to “Pending Demand”.

Automatic email marketing does take some time to set up. But done right, automatic emails save you and your staff hours each week and create higher profits for your law firm.

Email Marketing: An Unmatched ROI

Email marketing has an extraordinarily high ROI: 44 dollars made for every dollar spent. You may think something that impactful must be pricey, but you’d be mistaken.

Many email marketing services are very inexpensive, ranging from free to a few hundred dollars a month for premium options.

Mailchimp is a great solution for firms with a growing email list because it is free to use if you have less than two thousand email contacts.

More Referrals, Repeat Business, and Reviews

Regular emails help keep your firm top of mind to clients, prospects, and even other companies you do business with. When you email someone, they’re seeing your name, even if they don’t open the message.

Instead of spending $14,000 on a billboard your ideal clients may or may not see, sending an email will put you right into their personal inbox, or the inbox of a close friend.

Many personal injury firms also use email marketing to ask for client reviews. Online reviews are more important than ever. According to a study from iLawyer Marketing, 98% of respondents research an attorney's online reviews before hiring them. The more positive reviews you have, the more prospective clients will trust you.

Happier Clients, Happier Staff

Even though you know you’re hard at work on your client’s case, they may not.  Law firms using drip campaigns can update clients automatically via email when changes are made to their case. You can also create a schedule of emails that check in with clients during their cases.

Small gestures like these show clients you care, and do wonders for their satisfaction with your work.

If you haven’t dipped your toes into legal email marketing yet, now is the time. Convinced? Check out our next post in the series on types of emails you can start sending to your clients.

About CASEpeer

CASEpeer is a legal case management software designed for personal injury attorneys. We are dedicated to helping law firms grow. Follow our blog for more practice management advice and legal marketing tips.