Small law firms, like any small business, need to make the most of their resources. Every individual employee is critical to the success of the firm. Are you doing everything you can to empower your team? Good support, infrastructure, and management can establish your practice on a growth trajectory.
Here are steps your firm can take to move forward.
Set Expectations & Goals
Unfortunately, small businesses leave no room for mistakes. It’s important to set realistic goals and clear expectations for each of your employees. Everyone has different responsibilities, but each person’s contribution is critical.
- Commit to a plan and act upon your firmly set intentions
- Establish accountability
- Set goals that raise the bar, but are reasonably achievable
It’s important for small law firms to work as a team. Your staff will welcome the opportunity to meet your goals.
Expand Your Community
Seminars and conferences are excellent outlets for meeting industry leaders and prospective colleagues. Take time to make connections with other law firms and attorneys that can lead to referrals or good will.
- Look into local bar association events first
- Niche and local conferences and seminars are less expensive and more accessible for small firms
- When you grow, consider attending one or two national conferences
Another way to grow your firm’s profile is being active in your community. Participating in fundraisers, volunteering at charity events, or sponsoring a little league team are great ways to market your business for less.
This type of outreach is great for your community at large, and can bring positive attention to your practice.
Spend Money Wisely
For any small business, the bottom line is critical. Your law firm may not have a financial expert, but that doesn’t mean you can’t be proactive about your bottom line. Spending money wisely is key for any growing practice.
- Plan ahead for all your business expenses
- Evaluate budgets often, making cuts as necessary
- Invest in the infrastructure that improves the quality of your services
Careful spending is not just about cutting costs. It’s about investing strategically in the future of your law firm. Spend money on the things that will enable your practice to deliver better client service. Happy clients means referrals and online reviews that can spur new business.
Fast internet, reliable computers, and a powerful case management solution are all crucial to growth. Take time before making these purchases; your firm will depend on these choices for years to come.
Every small business wants to prosper and grow. Being intentional about your goals, outreach, and investments can put your law firm on the path to success.
CASEpeer is secure case management software designed for personal injury attorneys. From intake to settlement, our robust features help law firms become more proactive and powerful. Our goal is to help your law firm grow. For more marketing and practice management tips, visit our blog.
