LinkedIn Etiquette for Lawyers

Believe it or not, your LinkedIn profile can have a huge impact on your professional life. LinkedIn is the most popular social media platform for lawyers. As many as 95% of lawyers report having a profile.

As a result, LinkedIn is an important tool for networking and referrals. However, there is a difference between having a profile and knowing how to effectively manage one. Follow these tips to take your profile to the next level.

Choose a Professional Profile Picture

This should go without saying, but you would be surprised at how many professionals post unprofessional photos of themselves on their LinkedIn profiles. Think about the impression you want to make on other attorneys, and choose a photo accordingly.

Some things to avoid:

  • Cropped photos from parties or other social gatherings (especially ones containing alcohol)
  • Photos with weapons
  • Photos with your family
  • Old photos that do not look like you now

Consider your profile picture as part of your personal brand. Choose a photo that accurately represents the image you want to project to colleagues, connections, and prospective clients.

Write a Strong Headline

Headlines are often what draws people’s attention to your profile. Draw people into your profile by writing a strong, attention-grabbing headline.

Be specific. Anyone can be “Attorney at XYZ Law Firm,” but not everyone can be “IP, Cyber Law & Commercial Law Specialist.”

Regularly Update Your Profile

People looking at your profile want to know what you’re doing now. Update your profile every time something major happens — you get an award, receive a promotion, or get involved in a new volunteer opportunity.

If you blog, share your new blog posts on your LinkedIn profile. The more activity you have, the more your connections will see and the more memorable you become.

Cover Your Bases

Keep in mind the Rules of Professional Conduct when promoting yourself on LinkedIn. Check your state’s restrictions on how you can talk about specializations, as this will affect how you deal with endorsements and recommendations.

Be sure to review recommendations and endorsements from others and make sure they comply with your state’s rules.

Keep Connecting

Don’t stop reaching out to people after your first few connections. LinkedIn does a good job of suggesting connections for you to add, but you can also add your own contacts from email or phone. When you meet someone at a conference or an event you feel could be a valuable contact, add them on LinkedIn! You never know how you two could connect in the future.

Following these tips will put you on the right track to making your LinkedIn the best it can be. You will be more visible, more connected, and if you continue doing it right, you could have more clients. Do not underestimate the power of LinkedIn!

CASEpeer is a legal case management software designed for personal injury attorneys. We are dedicated to helping law firms grow. Follow our blog for more legal marketing tips and other practice management advice.

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