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How to Build Your Personal Brand as an Attorney

Building your personal brand as an attorney should be an integral part of your law firm’s marketing strategy. Many attorneys understand the importance of creating a social media presence for their law firm, but overlook their own profiles. In fact, your personal brand is just as important. It is what distinguishes you from other attorneys.

Attorney Branding: Build a Brand Fit For You

How do you want prospective clients to see you? Do you want to become an influencer? We’ve put together these tips on how you can become an engaged member of the online legal community.

Be Yourself

The first step to creating your personal brand is to remember you are your brand. Start with a mission statement to organize your law firm’s core values. Use the mission statement to stay authentic to yourself as you grow. Prospective clients can tell if you are not genuine.

Find your niche and stick with it. What makes you different from other attorneys? Incorporate any perspective that makes you unique into your social media posts or blogs.

Set Goals and Objectives

Once you have a clear idea of how you want to be seen, create goals and objectives to begin your personal brand. Both short-term and long-term goals will encourage you to stay motivated along your journey. Do you want to be a resource for legal news? Or are you trying to voice your own opinion and share interesting information? How will you measure your success?

Check in with your goals every month to see how you are progressing.

Expand Your Presence

Now that you’ve decided to build up your personal brand, it’s important to build an audience. You can do this by networking via LinkedIn, using social media, or establishing a blog.

Your online presence is woven from the content you create and your various interactions. Whether liking a post or commenting on an article, stay in step with your mission statement. Avoid controversial topics while networking.

When optimizing your online presence, only create accounts you are going to use. Don’t stretch yourself thin if you aren’t going to post on five different social media accounts. It is better to have honest and constant engagement on one site.

These days, people researching legal help go beyond the law firm. They want to know more about the faces behind the business. What will they learn about you from a simple google search? Start building your personal brand today. It should be part of any attorney’s big picture marketing strategy.


CASEpeer is secure case management software designed for personal injury attorneys. From intake to settlement, our robust features help law firms become more proactive and powerful. Our goal is to help attorneys grow their businesses. For more marketing, personal development, and practice management tips, visit our blog.